Last week I attended the International Make-up Artist Trade Show (IMATS). If you aren't familiar with this, it is basically a convention held at the Kensington Olympia Conference Centre in London, where lots of make-up brands attend and sell their products at discounted prices to make-up professionals and the public. There are brands like MAC, Bobbi Brown, YSL, but also retailers attend like Love Makeup and Beauty B Cosmetics, where you can purchase harder to access cosmetics like L.A. Girl, Ben Nye, Milani, and Lime Crime. Even though some of these are accessible online it gives you the perfect chance to try out products that are raved about before you buy!
We have arrived @imatsofficial !! I am so excited to be here! #makeupaddict #imats #imatslondon #imats2016 #bblogger #bbloggers #blogger #beauty #beautyblogger #beautybloggers #ukblogger #bbloggersuk #makeup #makeupartist #makeupartistsworldwide #mua #birmingham #birminghamuk #undiscovered_muas #universodamaquiagem_oficial
I attended with a few friends and had such a great day. I caught the train to London at the crack of dawn and was so excited when I got there. We headed for NYX first as I had been told there is always a big queue and there was. I was disappointed however that there wasn't any testers for the products but I still made a few purchases! Other stores that were popular with the crowds were, Love Makeup and Beauty B cosmetics, mainly because they were carrying brands like Zoeva, Lime Crime and L.A Girl.
|I'm the one in the middle, incase you can't tell!|
There are two stages where make-up artists do talks and live demonstrations and throughout the event the make-up companies are doing demos on their stands. There was some amazing make-up and prosthetic work that caught my attention.
|The whole body was fake! The attention to detail was amazing.|
|Leonardo DiCaprio from The Revenant. (I wish!)|
Now for the exciting part, my purchases! I set myself a limit and definitely went over! When I look at the amount I bought it hardly seems like much. Some of my favourites that I had been after for a while are the Beauty Blender, Z palette, Ben Nye Banana Powder and L.A. Girl matte pigment gloss. I also got myself a new make-up trolley from Ingot, which has been a long time coming! Another amazing buy were glitters from Eye Kandy which I will definitely be featuring on the blog in the future!
The tickets cost around £45 but it is definitely worth the amount for the money you save on discounts! People take suitcases to this event so you can imagine how popular it is. All in all it was a fab event and I can wait to share my reviews and products I came away with! Have you been to IMATS? Did you bag yourself any bargains?